Good Vibes. Craft Brewed. Island Soul.
Island Coastal Lager is pleased to announce its new partnership with the Anheuser-Busch Inbev network in the state of South Carolina, Southern Eagle Distributing.
SED is one of the largest and oldest Anheuser-Busch distributors in the country. With their team of over 600 employees, they currently serve over 50 counties across the low country of South Carolina and coastal plains of Georgia.
“We believe this will create even more opportunities for Island Coastal Lager in the state of South Carolina, and in the future with even more states. We saw this partnership as a great growth opportunity, as a way to expand our presence in restaurants and retail locations and grow into a larger market,” said Scott Hansen, co-founder of Island Coastal Lager.
After meeting with both Scott Hansen and Brandon Perry, co-founders of Island Coastal Lager, Southern Eagle Distributing and Anheuser-Busch Inbev purchased the rights to distribute the beer brand on May 3, 2019.
Inspired by the coastal lifestyle, Island Coastal Lager is brewed with the freshest, high-quality ingredients. When it was first introduced to the market in South Carolina in October 2017, within a year it became the number one six-pack lager sold in major grocery chains across the state. The beer is now seen as an emerging premium macro beer and will be expanded even further with Southern Eagle Distributing as a new partner.
“From Isle of Palms to Cumberland Island, we encompass over 12 Southern coastal islands as well as our inland outdoor lifestyle community – ICL is a great addition to our lager portfolio. ” said Will Dorminy, owner of Southern Eagle. “We’re proud to be partners with ICL #TakeItEasy!”